Red Rum International is an aquatic sports and tropical lifestyle clothing brand; and are makers of the original Ruler Sleeve Fishing shirts. Whether you be a surfer, diver or just a sun/ sea worshiper, Red Rum International has the clothing to help you live and represent your lifestyle. Our designs are inspired by the exotic places of the world and built for them too. Time, effort and meaning go into every Red Rum creation. Each product is guaranteed to be of quality and is more than promised to be a conversation starter. View them all now!
Red Rum was created with the intent on providing quality products those who live an active and tropical lifestyle. We at Red Rum are dead-set on spreading positive vibes, the ‘spirit of aloha’ coming from Hawaii and the message of “la pura vida” from Costa Rica. “In those places I encountered unique cultures that’s positive vibration irated beyond the land and the surrounding seas, sticking with me upon my return to the mainland”, says founder/artist Daniel. “Both places radiated messages of good, respect and well being”.
Red Rum International was a company founded by everyday people just like you. Therefore we intend to treat everyone that we encounter as a friend and part of our family. We make the promise to all of our stakeholders that we operate as a brand by the people for the people, providing quality products that were ethically produced, in which partial proceeds from sales are donated to various foundations.
History of Red Rum International
Red Rum International was founded by artist and tropical lifestyle enthusiast Daniel ‘Del Sol’ in 2013 upon his graduation from college. Daniel grew-up in Largo, Florida where he was an athlete, participating in sports such as martial arts, football, surfing, skimboarding, scuba diving, fishing and spearfishing. He earned athletic and academic scholarships to Jacksonville University. All his life, Daniel was a frequent traveler of destinations throughout the tropics including Hawaii, The Bahamas, Mexico, Puerto Rico and the Florida Keys. It was in these places that he perfected his artistic and watermans skills. Today he is still the back-bone of the company, being personally involved in all of the day-today operations of the business.