“A Real Tropical Lifestyle Brand Located in the Tropics”
Red Rum International is an Aquatic Sportswear and Tropical Lifestyle Clothing Brand. We specialize in fast-drying, sun protective and warm weather clothing. We are credited as creators of the Original Ruler Sleeve Fishing Shirts and Performance Crop Tops. Our products include Shirts, Hats, Swimwear, Facewear, Decals and Stickers. Time, effort and meaning go into every Red Rum creation. Each product is guaranteed to be sustainably sourced, of quality and is more than promised to be a conversation starter!
“Whether you are an angler, diver, wave rider or just a sun & sea worshiper, Red Rum International has the clothing to help you live and represent your lifestyle”. – Daniel Del Sol
We at Red Rum are dedicated to sharing our knowledge, sharing our art and spreading positive vibes world wide. This brand was founded by everyday people just like you therefore, we intend to treat everyone that we encounter as a friend and part of our family. We make the promise to all of our stakeholders that we operate as a brand by the people for the people, providing quality products that were ethically produced, in which partial proceeds from sales are used for cleaning our oceans, protecting our reefs and helping those in need who are like-minded.
The story of Red Rum isn’t as simple as those of other brands. The concept was developed over a young man’s lifetime of living the Tropical Lifestyle along FL’s Gulf Coast but was really brought into culmination in a college dorm room in Jacksonville, FL by the thoughts of many. With the help and encouragement of friends, teammates and peers the seeds for something great were sewn at an early stage. It wasn’t until 2013 that Red Rum International was founded by artist and CEO Daniel ‘Del Sol’ while he was living in Islamorada, FL. Shortly after moving to the FL Keys, Daniel began to travel around South Florida vending at various events and pitching Red Rum Products to retailers one-by-one. It has been almost 7 years since then and many people, products and events have come and gone. With many to thank for its growth and success, now Red Rum International has blossomed into a real lifestyle brand and continues to grow with every passing sunset!
“I was Alway’s Artistic and would draw or graphic design to relax my mind…It wasn’t until I was in College that my friends complemented my work and encouraged me to start putting my designs on shirts”
Daniel Del “Sol” grew-up in the small town of Indian Rocks Beach, FL where he was an athlete, participating in sports such as martial arts, football, surfing, skimboarding, scuba diving, fishing and spearfishing. He earned athletic and academic scholarships to Jacksonville University. All his life, Daniel was a frequent traveler of destinations throughout the tropics including Hawaii, The Bahamas, Mexico, Puerto Rico and the Florida Keys. It was in these places that he derived his artistic inspiration and attained his waterman skills.